The largest slice are Millennials at 38% and Gen X at 31%.
Of the growing crop of RV travelers, 22% are Boomers, according to the RVIA. It’s based off Pottery Barn’s popular Big Sur sofa. The large sofa at the front of the trailer serves as an area for relaxing or working. The Pottery Barn Special Edition will cost $145,000. With the standard Airstream trappings (dedicated onboard kitchen and bathroom as well as sleeping and lounging areas), both layouts start at $115,300. The trailer is based on the International 28RB, which comes in two layouts: a queen or twin beds in the rear bedroom. Timing seems spot-on for Airstream to launch a special edition, 28-foot trailer draped with high-end appointments by Pottery Barn meant to exude what both companies describe as “casual sophistication.” The Airstream x Pottery Barn Special Edition trailer also follows an earlier collaboration with Pottery Barn that includes furnishings such as bedding and kitchenware. Wheeler said industry sales are on track to hit 500,000 units in 2021, a figure more modest than the 575,000 already forecast by RVIA. Airstreamīusiness is “exploding” for the maker of the iconic silver bullet travel trailer, according to Bob Wheeler, Airstream’s President and CEO, citing a “huge uptick” of sales. The Airstream x Pottery Barn Special Edition travel trailer sleeping quarters when configured with a queen bed. Travel trailers account for more than half of all sales, with shipments of 209,830, or an increase of 73.5%. During the first half of 2021, RV shipments topped 300,267 units, an increase of over 70% compared with the same period in 2020, according to RVIA data. Sales of RVs also are up, supercharged by pandemic-induced longing to get out on the road. The ability to work remotely and attend school online also has highlighted the benefits of the road trip over other modes of leisure travel. The global pandemic also has transformed the way Americans travel, with personal transportation naturally providing a socially distanced experience. RV ownership over the past two decades has increased more than 62%, according to a study conducted by the RV Industry Association (RVIA). Road travel has been in a growth mode for a very long time. Though it won’t come cheap, Airstream hopes the lavishly decorated trailer will attract Boomers nearing retirement.
AirstreamĪirstream teamed up with Pottery Barn to create a premium travel trailer inspired by the Pacific Coast Highway and loaded with familiar collections from the home goods giant. Airstream and Pottery Barn team up for a high-end special edition travel trailer dressed in home goods, fixtures and furniture based on the popular designs from the retail giant.
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